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Mark Montoya
Mark Montoya
Resume Expert
"Make visible what without you, might not have been seen."
Coach Karen is a Resume ExpertCoach Karen
Interview Expert
"You only live once, so don't live with regrets."
Coach Stephanie is an Interview Expert

 Coach Stephanie

CEO Coach

"You only live once, so don't live with regrets."

Coach Kisha

Career Transition Expert

"A Stop Doing List is More Important Than A To-Do List."

Career Transition Coaching

If you want to get ahead in your career transition, you have to stop using four letter words that begin with ‘F’.

Not the dirty ‘F’ word either.

The ugliest four-letter words that begin with ‘F’ can hold you back from making the career transition if you don’t keep them in check. The words?


“Look not mournfully into the past. It comes back again. Wisely improve the present. It is thine. Go forth to meet the shadowy future, without fear.”

  1. Henry Wadsworth Longfellow

Sometimes fear is good. If you are walking alone down a dark alley at night, fear will keep you alert. However, in the workplace, fear is often less productive.

Many executives can become paralyzed or at least ‘slowed down’ by fear from time to time. And once they are able to look at the situation that prompted the fear from a different perspective, they are open to new opportunities.

In your job search, fear can prevent you from making networking connection or asking a high-profile colleague for help. It can impact an interview with a prospective hiring manager or stop you from applying for a position that you would really like to have. Fear impedes success; and fear breeds more fear. So the more you fear, the worse the fear becomes.

Replace the word ‘fear’ with ‘greet’. Greet challenges rather than being afraid of them. After all, a challenge is rally an opportunity to shine and to grow and demonstrate our greatness. If you hope for the best rather than fear the worst as you search for your next job, you’ll be far more successful and enjoy the process.


“Success I the ability to go from one failure to another with no loss of enthusiasm.”

  1. Sir Winston Churchill

If you never fail, you aren’t taking enough risks. And with risk, you don’t grow or stretch yourself. Without growth, you stagnate, while those around you move ahead. Failing, if you look at it from a different perspective, is really a step in succeeding. So replace the word ‘fail’ with ‘grow’.

Often, it is fear of failure that prevents action.

In your job search, failing can be valuable. When you get down to the shortlist of candidates but are not selected, you can learn a lot that will be useful to your next hiring opportunity- perhaps for an even better position. If you chose not to risk failure, you risk growth.

Highlighting your failures during a job interview can be just as powerful. Let a prospective manager know that you are motivated to take calculated risks, and willing to fail if it means learning, growing professionally, and moving forward. Take inventory of events that you classified as failures and look for the growth that cam from that. That growth is valuable content for your resume, cover letter, and personal web site.


“Mediocrity knows nothing higher than itself, but talent instantly recognizes genius.”
-Sir Aurthur Conan Doyle

I think fine is the ugliest of all four-letter words. No one gets excited about things that are fine.

Fine, adequate, average, OK. Do you want your work or candidature to be described with there words?

Yet, you were trained from a young age to become fine. In fact, your full-time job has probably involved resolving weaknesses instead of maximizing strengths. Sure, it’s great to improve your weaknesses- but not at the expense of maximizing your strengths, and only those weaknesses will get in the way of your success. When you apply your strengths to everything you do, you raise yourself far above ‘fine’. You become great, excellent, exceptional, extraordinary. And that’s how you want to be known. Isn’t it?

Fine is also why you are looking to make a career transition in the first place, right?

Success Stories

"I wanted to let you know that I was successful in finding a new position to which I transitioned on December 1. I am convinced that the improvements you made to my resume were instrumental in helping me communicate a true value proposition to prospective employers. I feel very fortunate, and I really appreciate your efforts.”
- Franklin Trusk

Start Your Own Success Story Today!


Tips and Techniques

 1. Be Specific. Have Focus in your job/career search.

2. Beef up your email signature.

3. Authenticity Matters

4. Cross-promote.

5. Become visible in the industry.