Misconceptions about Social Media and Personal Branding

Learning about the technical aspect of social media tools is easy; each major website features a handy ‘how-to.’ However, when it comes to using social media strategically to build a reputation for yourself, a big reason for reluctance is that there are many misconceptions about social media and personal branding

Applying For A Job At Facebook Is Like Three Months In Limbo

Applying For A Job At Facebook Is Like Three Months In Limbo

Hunting vs. Harvesting: Which Method Describes Your Customer Acquisition Strategy?

I’ve written about this idea of hunting vs harvesting before for this site, but in conversations I have with small business owners, over and over this question of ‘what’s the difference?’ comes up. So let’s dive deeper, because it’s a growing issue to tackle for companies trying to break out and get to that next level.

12 Ways To Keep Your Online Reputation Trim And Fit For The New Year

As willing (or even unwilling) citizens of the Connected Age trying to build a strong online reputation, we are constantly barraged with various communications channels such as emails, social networks, newsfeeds, and blogs. The barriers to entry are often non-existent; most accounts are free to sign-up and take only minutes to fill out some minimal [...]

Making Friends on Facebook vs Teams at Work

We’ve got a few folks in Recruiting that are just a little irritated with their leadership’s slow adoption of anything social and/or that are blown away by the snobbery that is being felt between HR and PR/Communication teams.