A Social Networking Manifesto: Im Not Changing Me

For me, social networking is part of my job. Its a portion of how I brand our business. Its a way to cultivate relationships with partners, clients and influencers. Its how I keep up to date on what other vendors are doing.

Misconceptions about Social Media and Personal Branding

Learning about the technical aspect of social media tools is easy; each major website features a handy ‘how-to.’ However, when it comes to using social media strategically to build a reputation for yourself, a big reason for reluctance is that there are many misconceptions about social media and personal branding

Are You A Monster or a Resource?

Are You A Monster or a Resource?

Applying For A Job At Facebook Is Like Three Months In Limbo

Applying For A Job At Facebook Is Like Three Months In Limbo

Hunting vs. Harvesting: Which Method Describes Your Customer Acquisition Strategy?

I’ve written about this idea of hunting vs harvesting before for this site, but in conversations I have with small business owners, over and over this question of ‘what’s the difference?’ comes up. So let’s dive deeper, because it’s a growing issue to tackle for companies trying to break out and get to that next level.