The 4 Keys to Effective Self Marketing

Posted April 28th, 2010 by admin

Hi Everyone:

We are living at a time when more and more people are coming to realize that traditional job search methods no longer work. As the frustration builds, people are asking: ‘What do I do now?’

The answer is shifting paradigms from a 20th century model of ineffective job search strategies (resumes, cover letters and hoping for interviews) to a 21st century model of effective marketing that creates profitable alliances. What does this mean?

Effective Marketing means that you:

• Know your product or service extremely well and have total conviction and clarity on its value
• Know your target market and how your product or service solves the problems and fulfills the needs of this population
• Are skilled and confident in your ability to establish relationships with your target market knowing where they are and how to connect with them
• Are skilled and confident in your ability to convey your value and actually close the deal and get paid.

These are the 4 keys to Effective Self Marketing. Obviously, the internet and social media play a huge role in this but knowing that is insufficient. You need to know how to build relationships and communicate skillfully.

The world is filled with outstanding products that make no money and mediocre ones that make a fortune. The difference is skillful marketing and selling.

Traditional Job Search methods such as submitting resumes and hoping for interviews has become one of the most demoralizing activities imaginable. It is equivalent to banging your head against the wall for 10 hours straight… and it feels good when you stop!

If you are a job seeker you are likely unskilled in the above steps because you have been taught all your life that you only needed competence in your field and once you have this, you would get hired. This was a lie before and now it is a bigger and more devastating lie.

When you feel you have struggled enough with conventional methods that don’t work and you are ready for something new that does and allows you to have a life, get in touch with us at Breakthrough Coaching. Send an email to support@breakthroughcoaching.cc and say I want to change the game to one I can win!

We’re here to help. You can learn to make this shift easier than you think.

Imagine the freedom that this will create in your life!

Sincerely,
Howard

Howard Sambol is the founder and director of Breakthrough Coaching. He is a Transformational Life and Business Coach, Certified NLP Practitioner, Trainer and Program Designer.

Howard’s greatest strength has always been a unique ability to creatively merge existing tools and models into innovative programs that achieve unprecedented impact on the quality of people’s lives. Serving as a catalyst for breakthroughs in all aspects of life has been his central desire and passion for over 29 years.

His revolutionary teleclass entitled “Traditional Job Search Methods are Outdated and Obsolete!” airs on May 15, for more information visit this page.

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