Especially the mind mapping aspect of brand building is interesting for me. As a visual thinker I capture and summarize most of my information in maps (mindmaps, conceptmaps, summaps, etc).

The biggest strength of the mindmap lies in the fact that it shows you everything in just one overview. You have all your actions, research, contacts, etc. on one sheet.

The mindmap helps you during every phase of building the brand. When you are researching, taking action or evaluating… the maps is your personal assistant that offers you insight and ideas.

Thanks for this great article!